Growth hacking is a methodology that is becoming more famous each day. However, what is it really? Does it apply to individual and family services ? Can the individual and family services industry implement growth hacking in a useful manner? How can it help you and your company?
Growth hacking´s objective is to achieve company growth. This extremely efficient methodology quickly tests ideas in order to improve customer experience before investing a lot of resources. This testing makes it possible to discover which ideas work and which don´t in order to repeat or abandon them.
First, we start with metrics to measure growth of our individual and family services corporation. The key metrics should always be the ones that best deliver growth to your business, like number of current customers, monthly turnover in the last year or the cost of purchasing goods.
Once we know which metrics are the ones we should focus on, the next step is to set goals. Goals should be SMART, and these are specific, measurable, achievable, relevant and timely. Increasing customer retention, monthly website traffic or turnover per customer by 5% in three months could be SMART goals. The easiest way to understand goals is to think about them as desired increments or decrements of your key metrics.
When we already know what brings us growth, which KPIs to focus on and also, what are the SMART goals associated with them, it is time to design or ideate growth drivers. Growth drivers are hypothetical ways to achieve our goals, and we will be validating or rejecting them through small campaigns, called experiments.
Promotion is a common strategy in business. In terms of promotion, you risk wasting a lot of money. If you spend tens of thousands of dollars on talented sales and marketing professionals but you don´t have the proper marketing strategy you will only waste money. This is the secret of failure.
Before spending time and hard-earned money on marketing, make sure you understand your target market and develop a strategy, make sure you have a plan and a tested strategy.
The right strategy + the right tool will be the way to the most cost-effective promotion
The key to a good promotion strategy is to integrate the right combination of marketing tools and strategies. Then adopt the correct method to design an effective marketing plan.
One of the best and most inexpensive ways to market your business is through social media. Testing with social media is a great tool for appealing to all ages. Share information about your business with groups, which are prevalent on social media. Engage your followers and post tips, discounts or other news that will interest your audiences.
We can encourage families to share their positive experiences on social media. In fact, we can test creating a hashtag that people can associate with your business to encourage others to share their experiences. How can we achieve this? there are many different ways to reach the target such as, for example direct marketing, branding relationship, marketing to influencers, content marketing or inbound marketing
Our mission is to find the most effective one
The top occupations in the individual & family services sector are personal care aides, social workers, social & community service managers, social & human service assistants, and home health aides. These jobs are essential to the lives of many people, including support for families, in a wide variety of fields, such as psychology, rehabilitation, and social work.
- What is the most effective way to show our potential customers our capabilities?
- In what ways do we build trust with our customers?
- What should be our niches of action within an advertising strategy?
In order to develop a proper marketing strategy, we should answer these and more questions by performing small tests that allow us to have a global vision of what can make us GROW.
Finally, learning. Learnings are essential to document in order to know what worked in the past and what to avoid repeating. You should have a regular feedback cycle and track your learnings consistently.
Want to know more about how to apply growth hacking to your Individual and Family services Industry business? Sign up for Hypertry and ask for a one to one session!