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  • Growth hacking and creative marketing ideas for Electrical & Electronic industry

    Discover the best growth hacking and creative marketing ideas for the electrical & electronic industry. If you want to know how to implement growth hacking methodology for your electrical & electronic bussines, you're in the right place. Marketing campaigns and experiments focused on increasing the number of sales from the most creative growth and marketing teams in the world along with a step by step guide on methdology implementation.

    Use your consumer's content

    GoPro has established their social media strategy by sharing their customers’ accomplishments with other fans and followers. This portable camera company has an audience of adventurers, daredevils, and high achievers, many of which are eager to share the videos they take with their own GoPro equipment, so their YouTube channel has grown to over 3 million subscribers and achieved more than 850 million views.

    Sergio Lopez Sergio Lopez

    Provides entertainment throught media

    On Facebook, iRobot provides entertainment for its fans that both ties into its brand and current events. Lately, they’ve posted Roomba-related graphics for the season 5 premier of Game of Thrones, Star Wars Day (May 4th), and a long campaign for Mother’s Day that involved a few giveaways and their own special hashtag.

    Sergio Lopez Sergio Lopez

    Take high care of your users

    Samsung giant has both dedicated Facebook and Twitter accounts for serving their customers, devoting a full team solely to the purpose of answering comments, tweets, and private messages. As some of these conversations can go on for quite some time, and involve more than one team member, messages are signed by the sender so customers know who they’re talking to.

    Sergio Lopez Sergio Lopez

    Growth hacking is a methodology that is making the front pages of magazines and thousands of articles in blogs and videos on specialised channels. But what is it really?

    Can growth hacking be applied to the electrical and electronics sector? Can the electrical and electronics industry really apply the growth methodology and the active experimentation framework? And most important of all, how can it help you or your company?

    To start talking about the topic: Growth hacking is a relatively new approach in the field of marketing, which focuses on the growth of companies. The goal of its extremely effective methodology is to quickly test ideas that can improve the customer experience before investing a lot of resources, copying and scaling up ideas that can work, and modifying or abandoning those that don´t work

    First, we start with metrics to measure the growth of our electrical and electronics business. The key metrics should always be the ones that best deliver growth in electrical and electronics, such as the number of product units manufactured, how many sales we have had per month, or quarterly revenue.

    Once we know which metrics are most important, it is time to set objectives. Objectives should be SMART, which means specific, measurable, achievable, relevant and timely. Achieve a 10% increase in quarterly sales, manufacture 5% more mobile phones per month or get x more employees in your company. Think of goals as a desired increase, or decrease, in your key metrics

    Once you know what brings growth, which KPIs to focus on and also what the SMART objectives associated with them are, it´s time to design or devise growth drivers. Growth drivers are hypothetical ways of achieving our objectives, and we will validate or reject them through small campaigns, called experiments.

    Make your products stand out from the crowd. In order to sell your products you need them to stand out from the rest. How do we make them stand out from the rest?

    Build customer loyalty. By building customer loyalty you ensure that they will come back to your company and buy more of your products, how do we achieve this loyalty?

    We have to test based on the target audience. Not all products are aimed at the same public, depending on the public, one type of advertising will be used or another. How will the advertising be? Where will the advertising be? For example, inbound marketing takes advantage of this type of advertising by providing valuable content. Its purpose is to provide users with useful information, and the purpose is to guide them throughout the buying process until they reach the final stage and become customers. How can we therefore use it? Where are the points of this strategy that will give us a competitive advantage over other companies in the sector?

    Be active on social networks. Generating interactions between the company and the users through publications on the networks gives the sensation of closeness. What are the most appropriate networks for our type of public? How do we know? What type of publications are we going to make to generate this interaction?

    All these questions and more are the ones we have to answer to find the right marketing strategy, answering them from small tests that allow us to have a global vision of the most important thing: What can make us GROW.

    Finally, the apprenticeships. It is essential to document the lessons learned in order to know what has worked in the past and what should not be repeated. It is necessary to have a regular feedback loop and to follow up on the learnings on a constant basis.

    Want to learn more about how to apply growth hacking to your electrical and electronics business? Sign up to Hypertry and ask for a one-to-one session. 


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