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  • Growth hacking and creative marketing ideas for military industry

    Discover the best growth hacking and creative marketing ideas for the military industry. If you want to know how to implement growth hacking methodology for the military sector, you're in the right place. Marketing campaigns and experiments focused on increase customer trust, the best-known campaigns from the most creative coaches in the world and the key implementation of growth methodology.

    Engage audience with your products

    Devtac knows how to engage their followers with their exciting defence products. Just have a look at their instagram account! Can you think of a similar way of engaging your audience?

    Natalia Natalia

    Show a bit of the future

    Do you work on exciting projects that can be shown in a great, futuristic way? Get the right message out there, the way Lockheed Martin does with their exciting military products.

    Natalia Natalia

    Showcase how your products make a difference

    Northtrop Gumman knows that in order to sell the product, clients need to know how it makes a difference. Can you think of a visual way to differentiate your key value proposition?

    Natalia Natalia

    The military industry is one of the world´s leading industries. No wonder, since the security of nations depends on it. That is why competition within the industry is fierce. To beat the competition and sell our products we must apply the best and most advanced techniques at our disposal, among which is growth hacking.

    Growth hacking seeks to perform small tests, called experiments to check which strategies work and which do not. These tests are characterized by their low cost and short execution time. This allows testing a large number of strategies in a very short time without wasting resources. In this way, the best ones can be selected and focused on for growth.

    First of all, it is necessary to be clear about which are our key metrics, i.e. those that allow us to grow more. In the military sector, examples of key metrics could be: number of government contracts, public tenders won, sales to groups of military contractors, sales to private individuals...

    Once we know our key metrics we should set objectives to increase or decrease them as we see fit. These objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time-bound). Winning two public tenders annually could be a SMART objective.

    After this, we will study what our growth drivers are, i.e., how we can achieve our objectives. In order to check whether we are actually getting closer to our objectives, we will conduct experiments.

    In the military sector, adapting to the customer is vital. Depending on the geographical area, political situation and rules of engagement, there will be products that fit perfectly or, on the contrary, will be useless. In order to experiment and discover ways to grow we must ask ourselves questions such as the following

    • Are our products generalist or niche-focused?
    • Do niche products work better than generalist products?
    • Do we meet the necessary requirements to enter public tenders?
    • Do we have the ability to win contracts with private security companies?
    • Can we sell our products to police departments?
    • Can we sell our products to civilians in certain countries?
    • Can we modify our products to make them legal for civilian or police use?

    Answering these questions through experiments will lead us to learn what works and what does not. We should record and document the learnings so that we can refer to the results in the future and see which actions work and which do not. In the long run this will lead to a large bibliography where we will be able to develop more effective strategies than the previous ones.

    Want to learn how to apply growth hacking to your military enterprise? Sign up for Hypertry and request a one-on-one session.

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