Growth Hacking is a relatively new practice aimed at the exponential growth of a business. Unlike Marketing, growth hacking is a discipline that is oriented to growth through a holistic strategy that not only evaluates and acts on sales, but also on the product and the general business strategy.
Born among startups, this discipline seeks maximum growth through the lowest possible cost in both time and money. In other words, it is a practice that seeks optimization, effectiveness and efficiency and does so through a methodology based on experimentation and continuous testing.
Today this practice has spread to all kinds of companies and can be applied and adapted to all types of sectors and industries, including the education sector.
Today, this sector is at a key moment. More and more importance is given to comprehensive education and the training of the child as a person, including emotional intelligence and making use of technologies, but how can this sector grow through growth hacking? We explain it below:
The first step is to set a specific, measurable, achievable, realistic, and temporary (SMART) goal. To do this, it is enough to observe in which part of the funnel we lose more customers.
- Do they know us?
- Are they interested in us?
- Do they buy from us?
- Are they staying with us?
- Do you recommend us?
Establishing an objective whose purpose is to optimize the critical part of the funnel will allow us to act on that part whose improvement will bring us more benefits. An example applied to Education could be the following:
"We want to increase the number of applications in the school by 20% in the next 3 months."
Once the objective has been decided, we must establish the driver that we are going to use to achieve it. A driver is nothing more than the strategy by which we are going to pursue this objective; It is the main tool that we are going to use to achieve it.
How are we going to increase the number of applications?
- Through brand reinforcement; that is, a branding process?
- By running campaigns?
- Through search engine optimization?
- Through a differential value proposition?
And once the driver is selected, we must go to the experimentation phase. The experiments are those tactics by which we are going to activate the driver. How could we reinforce branding?
- Would we achieve this through a content strategy that shows the value of the school?
- Or would it be more effective to participate in events?
- Could we have a special event on Open House?
- Could we record events and upload them to networks?
If instead we decided to try to increase the number of applications through campaigns, what could we do differently?
- Can we change the means in which we make ourselves known?
- Can we choose a key idea to transmit and maximize it on all channels?
- Can we choose to do video instead of programmatic advertising?
Once the experiments have been carried out, the last step is to record the learnings. Since we will have monitored and analyzed the results of each experiment, all this must be recorded in order to create a strong database through which we can find out which are the drivers and the experiments that work best for us.
For more information on how to grow in the education sector, it is only necessary to register with Hypertry, where it is possible to consult on the most effective drivers and actions.